Governing Body – Digboi College

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Admission Portal 2022-23

Dr. Samrat Bharadwaj

Assistant Professor, Department of Commerce

Email - samratbharadwaj23@gmail.com
Phone No. - 9678735591
Department - Department of Commerce
Designation - Assistant Professor

Profile
Publications

Profile

Phone	9678735591
Email	samratbharadwaj23@gmail.com

NET/SLET/SET

NET

2018

M.Phil

Title of the Thesis	Year of award	Awarding university
Marketing Warfare in the E-Commerce Industry of India: A study on Customer Perception	2019	Dibrugarh University

Ph.D.

Title of the Thesis	Year of award	Awarding university
Freebies As a Tool For Attitudinal Loyalty: An Asian Perspective	2022	Dibrugarh University

Social Media Link

Facebook URL
Twitter URL
Linkedin URL	www.linkedin.com/in/drsamratbharadwaj
Instagram URL	https://scholar.google.com/citations?user=hj43iLkAAAAJ&hl=en&authuser=1

Publications

List of Publication

Url/Link	Year	Name of Paper	Name of co-authors	Title of Journal	Issue	Vol	Page No	Month and year of Publication	Impact Factor of the Journal	No of citation	Is journal is included in UGC CARE	Is included in Scopus/web of science
View	2019	'The Engineering Behind A Successful Supply Chain Management Strategy: An Insight Into Amazon.com		International Journal of Scientific & Technology Research	10	8	281-286	October, 2019		4	Yes	Yes
View	2019	The War Between Flipkart and Amazon India: A Study on Customer Perception		International Journal of Research in Humanities, Arts and Literature	5	7	391-402	May, 2019	3.7985	3	Yes
View	2018	Customer Satisfaction Leads To Sustainable Competitive Advantage: With Special Reference To The Lalimou Eco-Tourism Camp In Nameri National Park		International Journal of Research in Humanities, Arts and Literature	7	6	29-38	July, 2018	3.7985	2	Yes	No
View	2018	Philosophies from Indian Mythological Characters in Modern Day Internal Marketing: A Case Study on Shree Krishna		International Journal of Management Studies	3(3)	5	117-123	July, 2018	2.26		Yes	No
View	2017	Assam Lemon –A Prospective NPD Initiative Aimed at Global Market Positioning	Dr. Bipasha Chetiya Baruah	International Journal of Research	14	4	727-734	November, 2017	5.60	5	Yes
View	2017	Ethics In Internal Marketing: A Case Study Based Upon The Divine Command Theory With Special Reference To Shakuni And Shree Krishna		Paripex -Indian Journal Of Research	11	6	641-646	November, 2017	5.761		Yes	No
View	2021	Behavioural intention towards investment in cryptocurrency: an integration of Rogers’ diffusion of innovation theory and the technology acceptance model	Susmita Deka	Forum Scientiae Oeconomia	4	9	137-159	December, 2021		16	Yes	Yes
View	2021	Decoding consumer psychology toward dietary supplements: a mediation analysis between freebies and Brand loyalty	Dr. Pranjal Bezborah	Journal of Food Products Marketing (Taylor & Francis Group)	4	27	173-187	June,2021		4	Yes	Yes
View	2022	Weight-related teasing as a source of consumer motivation for impulsive purchase intention of weight loss dietary supplements: insights from generation Z		Young Consumers (Emerald)	3	23	468-493	July, 2022			Yes	Yes
View	2020	Footwear Purchasing Behaviour in India: A Gender Analysis of Generation Z		International Journal of Creative Research Thoughts	12	8	226-231	December, 2020			No	No

Book published

Year	Name of book	Publisher	ISBN/ISSN
2022	The E-War	Eureka Publications	978-93-91260-72-9
2022	Advertising And Sales Promotion	Kalyani Publishers	978-93-5540-198-4
2022	Bizquest: Volume 1	Eureka Publications	978-93-91260-76-7
2022	India in the 21st Century: Trends in Commerce, Economy and Society	Eureka Publication	978-93-91260-94-1
2022	Bizquest: Insights into Commerce, Economy and Society	Eureka Publications	978-93-91260-42-2

Book Chapter Published

Year	Name of book	Name of chapter	Publisher	ISBN/ISSN
2019	Farmer Producer Companies in India - Issues and Challenges	Tea Industry of Assam: An Insight into its Small Tea Growers	Tezpur University	978-93-88237-61-1
2019	Myriad of Expression	Assam- The Rich Land for Eco-Tourism: An Analytical Study		978-93-85439-45-2
2022	Bizquest: Volume 1	Predicting Freebies Sales Promotion Effectiveness among Generation Z Indians using Price and Involvement: A Conjoint Analysis	Eureka Publications	978-93-91260-76-7
2021	Contemporary Issues in Business Management and Economics	Insights into Customer Perception and Preference towards Facemasks during COVID-19 Pandemic: A Study upon Generation Y and Generation Z Indians	Eureka Publications	978-81-951936-9-1
2021	Word Ideology	False Belief and the Importance of Truth	Amazon Kindle	978-93-5452-139-3
2021	Business Innovation & Sustainable Management (Approaches Towards the 21st Century)	Effectiveness of Training Needs Identification Process: A Study on Numaligarh Refinery Limited	Eureka Publications	978-93-91260-01-9
2021	Contemporary Issues in Business and Management	When Strategy and Technology go Hand in Hand: An Insight into the Warfare Scenario of Indian E-Commerce Industry	Eureka Publications	978-93-90919-52-9