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Admission Portal 2022-23
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Admission Portal 2022-23

Dr. Samrat Bharadwaj

Assistant Professor, Department of Commerce
  • Email - [email protected]
  • Phone No. - 9678735591
  • Department - Department of Commerce
  • Designation - Assistant Professor

Profile

Phone 9678735591
Email [email protected]

NET/SLET/SET

NET 2018

M.Phil

Title of the Thesis Year of award Awarding university
Marketing Warfare in the E-Commerce Industry of India: A study on Customer Perception 2019 Dibrugarh University

Ph.D.

Title of the Thesis Year of award Awarding university
Freebies As a Tool For Attitudinal Loyalty: An Asian Perspective 2022 Dibrugarh University

Social Media Link

Facebook URL
Twitter URL
Linkedin URL www.linkedin.com/in/drsamratbharadwaj
Instagram URL https://scholar.google.com/citations?user=hj43iLkAAAAJ&hl=en&authuser=1

Publications

List of Publication

Url/Link Year Name of Paper Name of co-authors Title of Journal Issue Vol Page No Month and year of Publication Impact Factor of the Journal No of citation Is journal is included in UGC CARE Is included in Scopus/web of science
View 2019 'The Engineering Behind A Successful Supply Chain Management Strategy: An Insight Into Amazon.com International Journal of Scientific & Technology Research 10 8 281-286 October, 2019 4 Yes Yes
View 2019 The War Between Flipkart and Amazon India: A Study on Customer Perception International Journal of Research in Humanities, Arts and Literature 5 7 391-402 May, 2019 3.7985 3 Yes
View 2018 Customer Satisfaction Leads To Sustainable Competitive Advantage: With Special Reference To The Lalimou Eco-Tourism Camp In Nameri National Park International Journal of Research in Humanities, Arts and Literature 7 6 29-38 July, 2018 3.7985 2 Yes No
View 2018 Philosophies from Indian Mythological Characters in Modern Day Internal Marketing: A Case Study on Shree Krishna International Journal of Management Studies 3(3) 5 117-123 July, 2018 2.26 Yes No
View 2017 Assam Lemon –A Prospective NPD Initiative Aimed at Global Market Positioning Dr. Bipasha Chetiya Baruah International Journal of Research 14 4 727-734 November, 2017 5.60 5 Yes
View 2017 Ethics In Internal Marketing: A Case Study Based Upon The Divine Command Theory With Special Reference To Shakuni And Shree Krishna Paripex -Indian Journal Of Research 11 6 641-646 November, 2017 5.761 Yes No
View 2021 Behavioural intention towards investment in cryptocurrency: an integration of Rogers’ diffusion of innovation theory and the technology acceptance model Susmita Deka Forum Scientiae Oeconomia 4 9 137-159 December, 2021 16 Yes Yes
View 2021 Decoding consumer psychology toward dietary supplements: a mediation analysis between freebies and Brand loyalty Dr. Pranjal Bezborah Journal of Food Products Marketing (Taylor & Francis Group) 4 27 173-187 June,2021 4 Yes Yes
View 2022 Weight-related teasing as a source of consumer motivation for impulsive purchase intention of weight loss dietary supplements: insights from generation Z Young Consumers (Emerald) 3 23 468-493 July, 2022 Yes Yes
View 2020 Footwear Purchasing Behaviour in India: A Gender Analysis of Generation Z International Journal of Creative Research Thoughts 12 8 226-231 December, 2020 No No

Book published

Year Name of book Publisher ISBN/ISSN
2022 The E-War Eureka Publications 978-93-91260-72-9
2022 Advertising And Sales Promotion Kalyani Publishers 978-93-5540-198-4
2022 Bizquest: Volume 1 Eureka Publications 978-93-91260-76-7
2022 India in the 21st Century: Trends in Commerce, Economy and Society Eureka Publication 978-93-91260-94-1
2022 Bizquest: Insights into Commerce, Economy and Society Eureka Publications 978-93-91260-42-2

Book Chapter Published

Year Name of book Name of chapter Publisher ISBN/ISSN
2019 Farmer Producer Companies in India - Issues and Challenges Tea Industry of Assam: An Insight into its Small Tea Growers Tezpur University 978-93-88237-61-1
2019 Myriad of Expression Assam- The Rich Land for Eco-Tourism: An Analytical Study 978-93-85439-45-2
2022 Bizquest: Volume 1 Predicting Freebies Sales Promotion Effectiveness among Generation Z Indians using Price and Involvement: A Conjoint Analysis Eureka Publications 978-93-91260-76-7
2021 Contemporary Issues in Business Management and Economics Insights into Customer Perception and Preference towards Facemasks during COVID-19 Pandemic: A Study upon Generation Y and Generation Z Indians Eureka Publications 978-81-951936-9-1
2021 Word Ideology False Belief and the Importance of Truth Amazon Kindle 978-93-5452-139-3
2021 Business Innovation & Sustainable Management (Approaches Towards the 21st Century) Effectiveness of Training Needs Identification Process: A Study on Numaligarh Refinery Limited Eureka Publications 978-93-91260-01-9
2021 Contemporary Issues in Business and Management When Strategy and Technology go Hand in Hand: An Insight into the Warfare Scenario of Indian E-Commerce Industry Eureka Publications 978-93-90919-52-9
Profile

Profile

Educational Qualifications:  

M.Sc (NEHU)
M.Phil (NEHU)
Ph.D. (NEHU)

Specialization Social and Cultural Anthropology"

Contact
Phone No:2370252
Mobile No:09435002739

E-mail:
[email protected]
[email protected]


Area of Interest:
Emerging trend in Ethnicity, Identity consciousness, Culture studies, Youth behaviour, Intellactual Property Rights and Displacement studies etc.

Ph.D Awarded :

Dr. Phatick Ch. Baruah, 2003 :  Customary Laws Among the Mishings

Dr. Farhin Ara Rohman, 2008 :  Folk Narratives and Social Reality : A Case Study of the Karbis of Assam

Dr. Sunil Kr. Borgohain, 2008 :  Social and Political Status of the Morans

Dr. Bhanu Pangging, 2013 :  Neo-Vaisnavism and the Mishings of Majuli Island : A Study on Continuity and Change

Doctoral Fellows :

1. Ganesh Kumar Shah (27-12-2008) Rajiv Gandhi Fellow :   Cultural Response to Displacement : A Case Study of Rohmoria Region.

2.  Pankaj Gogoi (11-12-2009)  :  Ethno-medical Knowledge and Its Socio-cultural base, Efficacy, Problems and Prospects : A Case Study of Dhemaji and East Siang Districts of Assam and Arunachal Pradesh .

3.  Anup Hazarika (16-12-2011)  :  An Anthropological Impact Assessment of Flood : A Case Study od Dhemaji development Block

4.  Mondira Baruah (16-12-2011) UGC-JRF  :  Cultural Ecology of a Flood Prone Area : A Case study of Three Village Communities, viz., Ahom, Chutiya. and Mishing of Chamarajan Area in Dhemaji District.

5.  Chusmita Konwar (30-11-2012) UGC-JRF  :  Impact of Flood on Socio-economic Life of the People : A Case Study in Dhokuwakhana Sub-division of Lakhimpur District, Assam.

6.  Dipa Patir (30-11-2012)  :  Traditional Coping and Indigenous Adaptation Strategies Employed during Flood by the Mishing Population in Dhemaji District of Assam.

7.  Purabi Saikia (30-11-2012) UGC-JRF  :  Land Alienation due to Establishment of BCPL Project and its Impact on Socio-economic Life : A Case Study in Barbarua Development Block, Dibrugarh.

Life Memebership

INDIAN NATIONAL CONFEDERATION AND ACADEMY OF ANTHROPOLOGISTS (INCAA)

NORTH-EAST INDIA COUNCIL FOR SOCIAL SCIENCE RESEARCH (NEICSSR)

INSTITUTE OF TAI STUDIES AND RESEARCH (ITSR, MORAN)

Publications

Publications

 

Selected Publications

       Book:

  1. Continuity and Change Among the Ahom, New Delhi, Concept Publishing Company, 2006.
Other publications
  1. Impact of Displacement on the Traditional Occupation of the Displaced Population of Rohmoria : A Case Study. With Ganesh Shah. Bulletin of the Department of Anthropology, Dibrugarh University, Dibrugarh..Vol.-39, ISSN-0976-2264, 2011
  2. Cultural Ecology : The Human Interface, in Dibyajyoti Dutta and Jukti Ratna Saikia edited, Environment and Development : Emerging Issues and Debates. P. 196-202. Guwahati, Planet ink, 2011. 
  3. “ Indigenous Knowledge of transportation, preservation and packaging of food and other items of economic importance among the Sonowal Kacharis of Dibrugarh district”.  Bulletin of the Department of Anthropology , Vol.35, 29-38, 2008.
  4. “Dynamics of Culture Change of the Ahom”. Indian Journal of Tai Studies , Vol.VII. Moran, Institute of Tao Studies and Research, 2007.
  5. “Glimpses of Social Reality Through Tattoos of the Wanchos of Arunachal Pradesh”.  Journal of Indian Anthropological Society , 41:291-297(2006), Kolkata, 2006.
  6. “Disintegration of ‘Haori’ Institution and its Impact on Folk Society” . Indian Journal of Tai Studies , Vol.V. Moran, Institute of Tai Studies and Research, 2005.
  7. “Striking A Dynamic Equilrium: A Study on Continuity and Change Among the Ahoms of Lakhimipukhuri-Jaikhamdang Village,Sibsagar, Assam”. North East India In Perspective ,  Rajat K.Das et ll(ed.). New Delhi: Akansha Publishing House, 2005.
  8. “Karbi Folk Narratives: A Window to Social reality” (Joint) .  Tribal Studies In Northeast India .  S.Sengupta (ed.). New Delhi : Mittal Publicaton, 2002.
  9. “People’s Perception of Ethnicity; An Exploration Into The World of Folklore”. Ethnicity in Assam, K.M. Deka & K.N. Phukan (ed.). Dibrugarh University: Centre for North-East Studies, 2001.
  10. “Mother’s Brother’s Daughter: An Analysis of Matrilineal Cross-cousin marriage among the Purum/Chothe”. Wonder That Is Culture: Festschrift to Prof. P.K.Misra .  T.B.Subba (ed.). New Delhi : Mittal Publication, 1999.
  11. “Politics of Ethnicity in North-east India: An Appraisal”.  North-east India : The Human Interface. M.K.Raha & A.K.Ghosh (ed.). New Delhi, Gyan Publishing House, 1997.
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